Due Diligence That Actually Works
Look for behavioral proof: repeat purchases, organic referrals, sticky usage, or pre-sold commitments. Vanity metrics and glossy decks seduce; real signals reveal unit economics, price elasticity, and whether your proposition actually solves a painful problem.
Due Diligence That Actually Works
Set a rule: before significant spend, speak with at least five target customers in two days. Ask about switching costs, current alternatives, and decision triggers. Summarize insights publicly for accountability and stronger cross-team learning loops.